Transmission Talk Tuesday: HD Radio as a Revenue Stream

As HD receivers become more prevalent, passing the 50% mark for presence in new cars in 2018/19, it’s time to start looking at different ways to leverage the additional program streams. Is there a way to monetize HD?

Host Jeff Welton is joined by Rick Greenhut (Xperi) to discuss different ideas on things that could be done to generate revenue, whether leasing out the signal, programming a niche format, creating a concept that hasn’t really been done before.

Nautel webinars (and Transmission Talk Tuesday round-tables) qualify for a ½ SBE Recertification Credit.


More Transmission Talk Tuesday round-table discussions >